But the winner of the unpopularity contest on Facebook goes to Goldman Sachs. The investment bank is so very superior that it has declined to try at all. There is only one image on its wall, and that’s its logo. Otherwise, there is a sentence saying it’s an investment bank, and a map telling you where Wall Street is. But the site is still “liked” by 16,295 people. Which seems an awful lot. I’ve just clicked on this number (as Facebook software allows you to do) and have found most of them live in Bhubaneswar in India. Which I understand even less than I understand any of the rest of it.
Monday, September 3, 2012
Lucy Kellaway - Why I can’t ‘like’ Facebook popularity contest
About a week ago a new spoof arrived on Facebook – the Condescending Corporate Brand Page. It’s a send-up of the crass way companies try to get people to click on “like” and “share” on social networking sites by using cheesy pictures and moronic text. On its wall are cute animals and grinning multicultural employees as well as a picture of three slices of toast. Against the latter it says: “Who likes Toast? click ‘like’ on this post if you really like Toast to eat!”
