Coupled with on-the-ground offices in battleground states, Messina says campaign is 'light years ahead' of 2008 effort
While Obama has put a large portion of his war chest behind the largest
and best oiled ground operation ever seen, Romney and his Super PAC
supporters have taken a more conventional approach of blitzing
battleground states with largely negative television advertising. The
outcome of the presidential race could in part hinge on this fundamental
difference – a modern digital campaign versus a conventional TV one.