Amazon has commissioned a series of big-budget, web-only shows as it takes on Netflix in the battle to capitalise on the growing appetite for watching programmes on smartphones, tablets and internet-enabled televisions.
"I think the distinction between a regular TV show and an online TV show will
soon fade away," said Roy Price, director of Amazon Studios, the unit making the
pilots. "It just makes sense that if you're trying to decide what TV show to
make, it might be a good idea to ask customers which one they like."
