Hollywood aims to dazzle, not titillate, as film industry abandons 'adult scenes' for family friendly fun
Vincent Bruzzese, president of the film division of market research company Ipsos, told the Sunday Times: “Sex scenes used to be written, no matter what the plot, to spice up a trailer. But all that does today is get a film an adult-only rating and lose a younger audience. Today such scenes are written out by producers before they are even shot.
A recent market report for Warner Bros suggested that while female cinemagoers enjoy seeing handsome male actors on screen, they’re turned off by sex scenes that do not serve the plot.
