Should brands start thinking like media organisations? Video

Mynewsdesk CEO Peter Ingman talks about how brands are starting to behave like media organisations and how they're setting about publishing content in a real-time, social and agile way. Peter goes on to discuss how brands can benefit from this change in approach, what they can learn from media organisations and whether this signals the death of the traditional ad campaign, using Oreo's reaction to the superbowl as a prime example of this kind of behaviour