The rumours were true - singer Beyoncé is the star of H&M's global summer campaign.
For the campaign, the mother-of-one was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin in Nassau, the Bahamas's capital city. The television ad, directed by Jonas Åkerlund, was shot at the same time, and features a new song by the singer, Standing on the Sun , as its soundtrack.
The print and outdoor ads will read "Beyoncé as Mrs. Carter in H&M", in reference to the star's next world tour, The Mrs. Carter Show , which kicks off on April 15.
