Evgeny Morozov, the author and critic battling 'the internet' itself, talks to Christopher Williams.
“The way Google’s equivalent, Google Now, works is very different. It tries to
pre-empt your desires before you have even recognised them as desires. It will
check you into your flight without you asking, check the weather for you at your
destination and all of that happens without you asking for it.”
“We need to act not only as consumers, refusing or accepting services. We need
to push policy makers to get involved. If that means creating a digital library
that is publicly funded for instance, rather than rely on Google Books, then we
roll up our sleeves, invest money and do it.”