Rovio reveals plans to screen its Angry Birds Toons shorts within its own apps
Rovio announced the milestone as it unveiled its mobile distribution plans for its Angry Birds animated cartoon series, which will make its debut on the weekend of 16-17 March.
The animated shorts will be available within Rovio's Angry Birds games, as well as through video-on-demand services, smart TVs and "select" TV networks.
It's that huge downloads total that's the driving force for distribution of the new series, though. "With over 1.7bn downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow," said chief executive Mikael Hed in a statement.
"Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse."
