For content marketing to succeed, brands need to produce authentic content that clearly resonates with the consumer
This hype has certainly driven demand. A report from Econsultancy this month, surveying more than 800 client-side marketers, found 70% planning to increase their budget for content marketing. In October last year, it found 90% of respondents believing content marketing would increase in importance over the next year. To answer this demand, suddenly you can't move for content marketing experts and agencies.
