Despite the explosion in mobile devices and digital content, television and television content still plays a very important role in millennials' lives. While 57% own a TV, 100% have access to one and over three quarters (77%) indicated that they still view TV in the lounge or living room.
The findings also confirm that second screen is second nature to millennials, allowing them to feed into and feed off living media. Some 80% of under-25s in the UK were found to use a mobile device to communicate with friends when watching TV.
