Ad break: Peugeot's Wacky Races, Heineken adds some Irish humour

http://www.guardian.co.uk/media/2013/may/23/ad-break-peugeot-heineken

Two films from Brazil top and tail this week's review of new TV and internet adverts from around the world

Link to video: Ad break: Peugeot, Heineken, Getty Images

Getty Images: '85 Seconds' (00:03) - Brazil

In order to demonstrate the potency of stock footage, Brazilian agency Almap BBDO has managed to construct a story from a huge series of disconnected pieces of footage sourced from Getty's library. The resulting 85 seconds is as moving as it is mesmerising and it brilliantly illustrates the usefulness of the advertised service.
Agency: Almap BBDO (Sâo Paulo)
Directors: João Simi / Marcos Kotlhar

Polycell: 'Crack' (01:36) - UK

There's something strange about the father offering his son an endless stream of DIY advice in this eye-catching online film by London agency 18 Feet & Rising. The initial perspective makes him appear to be an entirely conventional middle-aged man but a change of angle reveals there's less to him than meets the eye.
Agency: 18 Feet & Rising (London)
Director: Simon Willows

Aflac: 'Physical Therapy' (02:11) - US

For the second week running, we have a very silly film directed by ace US director Baker Smith. In last week's Ad Break, he presided over a sordid scene in a winery so it's a relief to see that his latest film is altogether more wholesome: the Aflac duck's recovery after an injury is improved by the peace of mind provided by the insurance company that gave it its name... and a personal trainer that's pushing the aquatic bird to the limit.
Agency: Publicis Kaplan Thaler (New York)
Director: Baker Smith

Heineken: 'The Kick' (03:15) - Ireland

This is a good example of how a global advertising campaign can be tweaked to take account of local sensibilities. The supremely confident men who have appeared in UK-made Heineken advertising have been replaced by a more hapless fellow in this commercial created by Dublin-based international creative agency Rothco... and he's a lot more likeable than the smug, multi-talented protagonists seen in the ads made on this side of the Irish Sea.
Agency: Rothco (Dublin)
Director: Steve Cope

Peugeot: 'Wacky Races' (04:20) - Brazil

Your view of this Brazilian commercial for Peugeot is likely to be entirely coloured by your fondness for the Hanna Barbera cartoon series that inspired it. If you're too young to remember Wacky Races then you probably won't have much idea what's happening but if you're old enough to recall sniggering along with Muttley as you waited to see what disaster would befall Dick Dastardly then you might find this live-action version very appealing. 
Agency: Young & Rubicam Brasil
Director: Antoine Bardou-Jacquet