You all know Thomas "TomSka" Ridgewell right? You don't? Well, he's arguably the most popular British comedy star on the internet. His channel on YouTube, which he set up as a student, has a staggering 1.8 million subscribers and has registered 377 million views. To give you a comparison, Ricky Gervais, the mainstream British comedian who has done most to engage with the YouTube audience, has 128,000 subscribers and 15 million views.