Tuesday, May 28, 2013

YouTube's global reach is making it a powerful rival to TV

Smart TV sets mean YouTube is no longer confined to computers and mobile devices

You all know Thomas "TomSka" Ridgewell right? You don't? Well, he's arguably the most popular British comedy star on the internet. His channel on YouTube, which he set up as a student, has a staggering 1.8 million subscribers and has registered 377 million views. To give you a comparison, Ricky Gervais, the mainstream British comedian who has done most to engage with the YouTube audience, has 128,000 subscribers and 15 million views.