The musicals business is bigger, more global and more fabulous than ever
Musicals have long toured in English-speaking countries, Japan and Europe. In Germany, where musicals grossed nearly €600m ($455m) in 2011, nearly a tenth of the population goes each year. It is the third-largest musical market after America and Britain. Western musicals are spreading to South Korea, Brazil, Russia and other emerging markets. China and India, which are starting to build big theatres, could become lucrative within five years.
