YouTube comedians have caused a colossal shift in the comedy landscape over the past year, and now they're being celebrated in the service's first Comedy Week.
"Is it the future of comedy? Yes absolutely – but we think comedy on YouTube is already a phenomenon,” says YouTube’s Richard Waterworth and the man behind the Comedy Week. “The reason we have picked comedy to showcase and build this big event around is because it’s such a huge category. Seven out of the 10 most popular channels on YouTube are comedy ones. We’re pulling all that energy and creativity into this week, to create a concentrated moment where everyone can see a lot of exciting new comedy and be introduced to some of the stars on YouTube who have huge followings but maybe aren’t well known in the mainstream media.”
