For 25 years the magazine has chronicled the births, marriages and lovely homes of the stars – and it has changed the media's agenda
Its mothership is the Spanish magazine ¡Hola!, launched in 1944 by husband and wife team Antonio Sánchez Gómez and Mercedes Junco Calderón, which now has magazine franchises in an extraordinary 24 other countries. Nixon, who came to Hello! via the magazines Grazia and Glamour, says that she and Sullivan speak to the current owner and publisher, Eduardo Sánchez Perez, every day.
And the formula still seems to be working. As Nixon points out, in increasingly tough times for women's magazines, as evidenced by the recent closure of More! and the announcement last week that Easy Living is shutting its print edition, Hello! has managed to ride out pressure to cut its cover price. "We have remained steady and consistent at £2, giving the best retail sales value per copy sold of any other weekly in our sector," said Nixon. The magazine's UK circulation at the moment is 305,567.
