Saturday, December 28, 2013

Lean back’s must-reads of 2013

http://www.economistgroup.com/leanback/the-next-big-thing/must-reads-of-2013/

If you were reading Lean back over the last year, you would have been among the first to see the results of an AOL study that showed smartphones are displacing desktops as the online shopping hardware of choice among consumers. You would have picked up intelligence on treating your data right from Jim Davis, CMO of SAS. You would have gone behind closed doors to see the massive data management operations of IBM at theU.S. Open or ran around New York with our staff during Advertising Week