Monday, February 18, 2013

DreamWorks Battles NBCUniversal for Theme-Park Title

DreamWorks Animation is challenging fellow U.S. media company NBCUniversal for the title of first major theme park operator in Russia, just as the overall entertainment-park market is heating up from competition small and large.

DreamWorks chief executive Jeffrey Katzenberg announced at a Moscow press conference that his company will open parks near Moscow, St. Petersburg and Yekaterinburg in 2015, or more than three years ahead of NBCUniversal's Galactica Park in Moscow.

With the designs for the parks done and two of the sites acquired, "we're ready to go," Katzenberg said in an interview with The Moscow Times. Each site is expected to consist of a year-round theme park, 400-room hotel, concert hall, 4-D movie theater and a mall, and those components will be launched simultaneously at each site.