Sunday, February 3, 2013

Why are Super Bowl commercials such a big deal?

Click here for the best ads from this years Super Bowl

This Sunday is the biggest day in the USA's sporting calendar as the San Francisco 49ers and the Baltimore Ravens go head-to-head at Super Bowl XLVII in New Orleans. Almost as big as the game though are the adverts that pepper the game's stoppages. Some of the world's biggest companies pay £2.5 million for 30 seconds of air time and creatively they pull out all the stops