Sunday, February 10, 2013

Internet Leads in Advertising Growth - Moscow Times

The amount spent on advertising in 2012 reached 297.8 billion rubles ($9.9 billion), up 13 percent from the previous year, according to figures released by the Association of Communication Agencies of Russia

Last year, the Internet was the best-performing sector in terms of growth rates, with the amount spent by advertisers skyrocketing 35 percent to 56.3 billion rubles. However, growth rates were lower than they were a year before, when online advertising sales surged 56 percent over the 2010 level.

The Association of Communication Agencies of Russia expects the growth of advertising spending to continue to slow down this year and ultimately correspond with the country's GDP growth in the future