A Japanese marketing firm is recruiting girls to promote companies by wearing sticker adverts…on their thighs. Katy Brand takes a closer look and ponders if having a larger thigh is more lucrative.
With advertising revenues plummeting in the midst of a global recession, it’s time for the ‘creatives’ to get, well, creative. And for any ad-exec worth their salt, the female body is never far from the client pitch. Draping half-naked women over the bonnet of a super-car is SO yesterday – far more interesting (and cost effective) to paint a picture of the car onto the women and just let her walk around all day.
