The sad demise of the three-Martini lunch
...anyone who thinks that “Mad Men”, a TV drama in which 1960s advertising executives spend the working day sucking up Scotch, is a pastiche, would do well to talk to an account manager from the time—though his memory may be hazy.
Tipsy employees, they say, find it hard to focus on a task, but this makes them more likely to come up with innovative ideas. This may help to explain the success of Silicon Valley, one of the last workplaces in America where hard and soft drinks still jostle for space in the company fridge.
