The reason might have something to do with social media and TV, which kids spend more of their leisure time attached to these days. TV tie-in magazines like Simpsons Comics, with a circulation of 52,000, are proving more popular than antiquated comics like the Beano. Moshi Monsters, a magazine based on the eponymous social network where youngsters can raise virtual pets, has a circulation of 228,000.
Tuesday, August 28, 2012
The decline of classic boys' comics
Sales today are a quarter of what they were in 2007. The circulation is just over 7,000 today. There are about 500 subscribers in all, enough to fit into a medium-sized playground. The Beano, owned by the same publisher, is more popular but shows similar signs of decline. Circulation has halved since 2007; it was 38,000 in 2011.
