Monday, August 13, 2012

Hollywood goes global - Bigger abroad

Forget the Oscars. Films need foreign viewers, not American prizes

Russia, with its shrinking teenage population, is an unlikely spot for a box-office boom. Yet cinema-building is proceeding apace, and supply has created demand. Last year 160m cinema tickets were sold in Russia—the first time in recent years that sales have exceeded the country's population. Ticket prices have risen, in part because the new cinemas are superior, with digital projectors that can show 3D films.