But the final tip is the most valuable of all. Gurley Brown has discovered the answer to the problem so many of us suffer from: we can’t for the life of us remember people’s names, even when we’ve worked with them for ages. For her, the answer was simple: she called everyone Pussycat.
What makes this so inspired was that far from making people feel insignificant, it made them feel she loved them, and so they loved her back.
