Nivea's new CEO, Stefan Heidenreich, aired his concern about the role the 24-year-old played in modelling for the brand
"Rihanna is a no go... I do not understand how to bring the core brand of Nivea in conjunction with Rihanna" he said, explaining: "Nivea is a company which stands for trust, family and reliability."
Looks like Heidenreich, who has tasked himself with reviving Nivea's fortunes and creating a new company logo, will have to do it without the help of one of the most famous women on the planet.
