Wednesday, August 8, 2012

Madonna Riding Virginal Russian Fitness Wave

"It's amazing to me how in less than a decade the face of fitness in Russia switched from mafia soldiers to office workers"

The fitness industry is growing by 20 percent each year, Dmitry Kalashnikov, the president of the Association of Fitness Professionals, told Rossiiskaya Gazeta.

Analysts said that there is stable demand for premium-level fitness clubs in the capital. Around 40 percent of the brands are developing in the business class segment, where the target audience is professionals 21 to 35 years old who are willing to pay up to 50,000 rubles ($1,500) for an annual gym membership.

Although the fitness industry in Russia is booming, there is still a lot of room for growth, experts said. Only 2 percent of Russians visit fitness centers, compared to 14.1 percent of the population in the United States and 6 percent in Britain.