The logo, ordered by the Federal Tourism Agency, shows the word "My" in dark blue and in a variety of fancy fonts, depending on where the logo is displayed. The word "Russia" is in red and always in solid block letters. The words are presented on a white background and available in two languages, Russian and English.
Alexei Leibovich, creative director at BE!MA, said that the new logo doesn't highlight any features that Russia wants to be associated with, like the national spirit, nanotechnology or the great outdoors.
"The logo doesn't convey any mood, message or idea," he said in e-mailed comments, adding that using a stylized font could improve it. "Look at the more accurate way some other countries do it."
