She is an all-American sports personality now, complete with her sportsman fiance, basketball player Sasha Vujacic. And her savvy way with marketing is evident from her website, where tennis is almost an afterthought.
The candy launch got blanket coverage from sports media to magazines such as Vogue and People. Gossip website Gawker was one of the few to strike a skeptical note, arguing that the sweets' "premium" tag simply meant "normal product but very overpriced."
