"We feel strongly that traditional media have given up on young people, and have not made a commitment to tell stories that are interesting for people under 40 or 50 years old," said Steinberg.
BuzzFeed now has more than 100 full-time writers, with a growing proportion focusing on news and politics. Steinberg said that around 40% of the site's traffic comes from links shared on Facebook, and 70% from social sources in general.
"We're bringing more hard news on a relative basis than a lot of the traditional television networks do now," said Steinberg, although he also talked about BuzzFeed's partnership with one of those networks – CNN – on the CNN BuzzFeed YouTube channel.
