Tuesday, October 29, 2013

The pictures may be small, but YouTube’s stars are getting bigger

http://www.moreintelligentlife.com/content/arts/anonymous/youtube-television

Reports of the death of traditional television may be greatly exaggerated—it still pulls off the event moments, like "Downton Abbey", the "X Factor" final or the Superbowl—but some of its signs are looking less than vital. As far back as 2001, the UCLA Centre for Communication Policy found that internet users were watching 4.5 hours less television per week than their off-line counterparts. In June, the BBC admitted that more than 428,000 British households had claimed exemption from the licence fee in the preceding year, as they no longer used television sets to watch live broadcasts. That figure represents only about 2% of the British audience, but it still amounts to a loss of more than £62m in revenue (and it’s slowly rising: up almost 2,500 from the previous year). Meanwhile Nielsen records that American 18- to 24-year-olds watch television for three hours less every week than they did in 2012—the so-called "Lost Boys" of the traditional audience, the ones who instead spend their screen time adrift in World of Warcraft, or downloading sci-fi shorts from Machinima.