Sculley says that Apple’s greatest problem will therefore be maintaining its customary high profit margins, and points to the prospect of the company moving in to payments or TV services. "I would expect Apple will find a role in TV services, but it’s much tougher than music because the negotiations are more complicated. One of the things Steve Jobs was spectacular at was this genius ability to connect the dots and see what ought to go together with what, and he was also a superb negotiator."
"If I were Apple I would really be thinking about all the advances Google is making with what goes on in the cloud and the big data analytics. Apple’s real competitor is not Samsung – it’s Google and probably Amazon. So who’s the next Steve Jobs? It’s probably [Amazon founder] Jeff Bezos. He’s smart, he makes every important decision himself. The devices you do commerce with will not be nearly as important as the services. Amazon is out to commoditise the stuff Apple does."
