Synqera, a Russian point-of-sale analytics and loyalty startup founded in 2010, uses tablets mounted to kiosks that sync people's facial emotions and personalize shopping.
Sensors on the machine scan a customer's items to see exactly what you're getting, or based on your appearance, what you may want to purchase. Based on time of day, season or mood, Synqera offers promotional offers. The service then collects data on what you buy to predict offers you may be interested in purchasing on subsequent visits.
The company wants to drive sales by expediting shopping and turning customers' idle time in line into engagement. i-Free Ventures, a major player in the Russian mobile market, invested $4 million in the company. Currently, Synqera employs 29 people and is based in Saint Petersburg with offices in New York.
