What newspapers can learn from television
Television and newspapers seem to have little in common. The business of flickering screens is thriving while newspapers are shrinking.
Pay-TV companies lure and retain subscribers by adding features, such as free films and channels. Mr Darcey thinks newspapers should, too. Earlier this year News UK reportedly paid £30m ($48m) for three-year mobile and online rights to clips from English Premier League football matches. They sit behind the newspapers’ paywalls and are thus an incentive to subscribe. If this works, other newspapers may join the bidding for rights to sports and entertainment videos.
