Bezos was building a company that broke the rules of retailing – for example, by allowing hostile reviews of products that it sold. He was thinking and pushing his way into a world that he had envisaged in theory but had to forge in reality.
“Jeff does a couple of things better than anyone I’ve ever worked for,” one executive told Stone. “He embraces the truth. A lot of people talk about the truth, but they don’t engage their decision-making around [it] ... The second thing is that he is not tethered by conventional thinking ... he is bound only by the laws of physics. He can’t change those. Everything else, he views as open to discussion.”
