Analysts say the retailers' move into a new market is a significant development in data-driven business and will enable the chains to add significantly to their giant data pools with the behaviour and insights of millions of customers
Matthew Rubin, a retail analyst at Verdict, says: "What the Hudl really gives Tesco is not just what people are buying but how they are buying it. It has the potential to give them locational data and the time spent browsing.
"The Tesco apps are intertwined with the device and it may give them more information than just your credit card details. The long-term potential is great – it's following the footsteps of Amazon who have been so successful on the back of customer data and insights."
