For the last couple of years, Super Bowl advertisers have been drastically changing their decades-old strategy of keeping mum about their commercials until the spots are broadcast during the game
Instead of trying to surprise viewers, many sponsors are filling social-media platforms with previews, teasers and coming attractions in hopes of stimulating additional interest.
In another sign of that strategy’s growing popularity, Google is adding for the first time a gallery of teaser video clips to the annual YouTube Ad Blitz channel devoted to Super Bowl commercials. The gallery, scheduled to go live early Friday morning, begins with preview videos from five advertisers planning to run commercials during Super Bowl XLVIII on Feb. 2:Butterfinger, Doritos, Intuit, Squarespace and Pepsi, teasing its sponsorship of the halftime show.
At least three other advertisers -- Axe, Jaguar and SodaStream – have joined the five appearing on the YouTube Ad Blitz channel in already releasing teasers for their 2014 Super Bowl commercials.
