The household goods company, best known for brands such as Duracell batteries and Gillette razors, estimated London 2012 gave it a $500 million sales boost, but is targeting around a third of that figure from the Games in the Russian town of Sochi, as fewer nations take part in the Winter Olympics.
The focus of the P&G campaign, featuring clips of sports such as skating and skiing to be shown in TV commercials and online, will be on countries where winter sports have large followings, including Russia itself, China, the United States, Canada, Germany and Poland.Monday, January 6, 2014
Olympics-Sponsor P&G sets more modest target for Winter Games
http://in.reuters.com/article/2014/01/06/olympics-pg-sponsor-idINL6N0KC13K20140106
P&G has also been a strong proponent of TV advertising over the years and is credited with inventing the soap opera. However, Marc Pritchard, CMO of P&G, told Mashable that things have changed, even from two years ago in London. "I really think about it as digital first," he says. "We think of search and social and video and display as the first focus. That's where our consumers are spending their time."
