It's vital people keep 'liking' Facebook

At almost 10 years old Facebook is still growing, even in the saturated American market. And it’s evidently cracked the mobile phone conundrum that many investors thought could even kill the world’s biggest social network.

With new products keenly based on data, sentiment about adverts has improved. Even with more adverts, the percentage of those that are clicked on has remained steady. Crucially, this indicates that Facebook will be able to continue to monetise users on small screens. As it continues to grow in new markets, where mobiles are more important, that will become even more important. Facebook’s role in online shopping, influencing purchases and businesses, is only going to grow too, bolstered by the fact it has simplified its advertising products so that they are more accessible to smaller companies.

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