The company did some research and, according to its blog, found that the cost of advertising on a typical internet porn site came out at "roughly one-tenth" of what it cost to advertise with Twitter, Facebook or Google. With the vast majority of ads on porn sites being for other porn, Eat24 wondered if it had discovered an "untapped market".
The campaign ran for six months and has had seemingly impressive results. Banner ads have seen three times the number of impressions as on Twitter, Facebook and Google combined, and there has been a "huge spike" in sales, says Eisenstein.
