http://www.ft.com/intl/cms/s/2/88df8fa6-893e-11e3-bb5f-00144feab7de.html#axzz2rzohw5KV
“TV advertising is worth about $300bn a year and digital music sales are incredibly small,” says Fisher. “The total music market is worth about $10bn now.”
During last year’s Super Bowl, advertisers enticed viewers to use Shazam to enter sweepstakes, unlock exclusive online content and participate in polls by pointing their phones and tablets – with the app open – at a Shazam logo on screen. Fast-food chain Jack in the Box integrated Shazam into its advert for a Hot Mess burger. After “Shazaming” it, viewers were able to watch a music video, complete with long-haired guitarists and Pat Benatar theme tune. At this year’s Super Bowl, all of the ads will be Shazam-enabled, and viewers will be able to replay their favourite spots and share them on their social networks. Fans will also be able to access other exclusive music features during the half-time show, which features Bruno Mars and Red Hot Chili Peppers.
“Why would somebody want to Shazam a shampoo ad on TV? Because they can get styling tips,” says Fisher. “So, if you Shazam the ad, yes, you can get the voucher to buy the shampoo, but you can then watch videos of how to style your hair like the models in the TV ad.”
