Sochi sponsor wants to share a Coke, but not with gay people

Coca-Cola's bid to downplay its sponsorship of the 2014 Sochi Winter Olympics took a blow this week, when it emerged that the word 'gay' is banned from its customisable 'share a Coke' function.

Writing the word 'gay' into the service returns the error message "Oops. Let's pretend you didn't just type that. Please try another name," however, no doubt to the annoyance of the literally thousands of people whose first or last name is Gay.

The company are to be the sponsors for this year's Sochi Winter Olympics, where coverage of the protests and boycotts regarding Putin's anti-gay laws is set to outnumber that of Olympic curling about 1000 to one.