http://www.theguardian.com/media-network/media-network-blog/2014/jan/14/2014-buyer-marcoms-ma
The Western world is facing slower GDP growth, an aging population base and declining consumption, while many of the economies in the East and BRIC countries are surging ahead – and so are their marketing services groups. With economic activity on the rise after so many years of turmoil, and a plethora of UK and US agencies and tech firms looking for investment, don't be surprised to see buyers from the likes of China and Japan grabbing some of the headlines that were previously reserved for WPP, Publicis and Omnicom.
