Friday, April 12, 2013

Russia Ends Ban on Borjomi Water - Moscow Times

Russia is lifting a seven-year ban on Borjomi, the popular Georgian mineral water believed by many Russians to cure health ailments.

The mineral water ban came amid political tensions between Russia and Georgia in 2006 and was widely seen as a punishment meted out on President Mikhel Saakashvili, a foe of the Kremlin.

Before the ban, IDS Borjomi Georgia had a strong position on the Russian market, with sales growing 30 percent annually. In 2005, the company sold over 10 million bottles in Russia. IDS Borjomi Georgia reported $50 million in revenue for that period.