FT Special Report - Digital & Social Media Marketing 2013

Advertisers look for ways to follow consumers 

Future of search: Keyword-driven system requires refinement 

People: Struggle to stay on top of a moveable feast 

Media: Watching television no longer rates as passive pastime 

Networking apps: Agencies scramble to find the next big thing 

Online video: Web of creativity means greater opportunities to boost sales 

Social network: Facebook measures up for marketers 

Smartphones: Canny advertisers target your mobile phone 

Real-time marketing: Instant response requires cultural change by brand owners 

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