A party to what had been one of the biggest recent divorces on Madison Avenue may be having second thoughts.
General Motors, which made headlines in May 2012 when it stopped running paid advertising on Facebook, said on Tuesday that it had begun a test program of paid ads on facebook.com aimed at consumers who check Facebook on their mobile devices.
The decision to conduct the test – involving a Chevrolet model, Sonic, aimed primarily at younger drivers — came after discussions between executives of G.M. and Facebook about working together again.
Although General Motors has continued to have a significant presence on Facebook through its free fan pages, the company’s decision to discontinue its paid ads drew a lot of attention because it came days before the first initial public offering of Facebook stock.
