With big name brands fleeing or being dumped off the high street, Rob Jackson asks if tech savvy local retailers could take their place
With more and more corporate casualties on Britain's high streets, is a return to the independent retail landscape of the past a possibility? If Google has anything to do with it, then the answer is yes.
Google's latest AdWords update signalled a significant shift in how their hugely successful pay per click platform works. It is now much easier for advertisers to increase visibility for users on mobiles and tablets. This is potentially very attractive for local business owners who can, for example, target ads to users who are nearby during opening hours.
