Vodianova founded the Naked Heart Foundation in 2004. The charity started as a project to build a playground for the surviving children of the Beslan school massacre. It has now grown to 90 play parks in 68 Russian towns.
"I conduct most of my fundraising in the fashion industry. It's very international, and we have a lot of events outside of Russia, and even those in Moscow or St. Petersburg bring international celebrities and performers," she said. "I activate all my resources."