Red Bull Media House's chief commercial officer discusses how the business was formed and how the trends in mobile, interactivity and content marketing are shaping their strategy
Red Bull Media House is a multi-platform media company with a focus on sports, culture and lifestyle. Since its market launch in 1987, Red Bull has been building a vast collection of content through filming, photographing and providing high-quality stories for broadcast, print and digital media partners. The launch of Red Bull Media House in 2007 formalised this content production, collection and distribution process. This ever-growing stock of material was and still is the source that drives Red Bull Media House channels, generating revenue as well as serving the media world with unique, exciting stories.
