Charities such as Shelter and businesses including Vodafone have seen their Facebook adverts appear on pages about rape and violence.
On another page, called "Drop kicking sluts in the teeth", an advert for Dove
cosmetics appeared. Dove said it was “shocked to see our advert” on “Drop
kicking sluts in the teeth”, and added the company has “spoken to Facebook who
have removed this page completely". The ‘closed group’ page is however still
active, listed with a “controversial humor” warning.
Dove claimed it would be "refining our targeting to reduce the chance of any
adverts appearing on similar pages"