Ever since Facebook’s ballyhooed, bungled I.P.O., its share price has languished, with Wall Street asking when the social-media giant is going to grow up and make money
From confidential reports, visits to the company’s sprawling campus, and interviews with its press-shy founder and C.E.O., Mark Zuckerberg, and C.O.O. Sheryl Sandberg, Kurt Eichenwald pieces together the largely unnoticed shift in Facebook strategy: new content, new algorithms, and new alliances, combined to power a marketing model that could have the rest of the world scrambling to catch up.
